Schinkenräucherei Braasch
Migration to Shopware 6 for future-proof
e-commerce
Industry: Retail & eCommerce
Schinkenräucherei Braasch GmbH is a traditional family-owned company in northern Germany specializing in premium delicacies.
For over a decade, the company has successfully run its own online shop, offering a wide range of ham, sausages, gourmet products and gift baskets. Braasch continues to expand its digital sales strategy to meet growing customer expectations.
Status quo
Braasch’s existing online shop, based on Shopware 5, had grown functionally but reached its limits in terms of maintainability and integration.
The platform lacked SEO flexibility and made order processing inefficient. With increasing digital sales volume and customer demand, it became clear that a robust and modern solution was necessary for future success.
The challenge
The challenge for Braasch was to implement a scalable and efficient solution that could handle modern requirements in e-commerce.
The Shopware 5 setup was no longer sufficient for integration with backend systems and did not support automated processes or effective SEO. A new platform was needed to improve performance, visibility and process efficiency.
The solution
Braasch migrated from Shopware 5 to the new Shopware 6 platform, gaining access to a modern, flexible system architecture.
The team can now manage content and products independently, while integration with the merchandise management system streamlines operations. Automated payment handling and better SEO tools create a strong digital foundation for growth.
The result
The new Shopware 6 shop improves operational efficiency and reduces errors in the order process.
SEO optimization through topic-specific pages increases online visibility. Customers benefit from a modern shopping experience with faster navigation and intuitive design. The platform also supports future enhancements such as PWAs and marketing tools.
Technical
Highlights
Even complex projects can be summarised in clear technical terms. Key figures and distinctive features provide insight into the concrete implementation – measurable, tangible, and transparent.
- Migration from Shopware 5 to Shopware 6
- Integration of existing ERP system
- Automated payment processing
- SEO-optimized content creation & team enablement
- Personalized, modern front-end design
With Shopware 6, Braasch has implemented a future-ready e-commerce platform that improves efficiency, visibility and customer experience while laying the foundation for ongoing digital growth.
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