Bip&Drive
Digital Transformation Platform Enhancing Driver Experience
Industry: Logistics & Transportation
Bip&Drive is Spain’s leading provider of VIA-T toll devices and a pioneer in mobility services, including tolling, parking, fuel, car wash, and EV charging.
To differentiate its offering and reinvent all customer touchpoints, the company embarked on a comprehensive digital transformation. The goal: to deliver an integrated, user-centric driver experience that enhances loyalty and strengthens its market leadership in the mobility space.
Status quo
Bip&Drive’s existing digital services were spread across different systems, causing inconsistent user journeys and delayed feature rollout.
Drivers lacked a single unified interface to discover, access, and manage services. Personalized recommendations and real-time updates were limited, resulting in lower engagement and operational inefficiencies in service delivery.
The challenge
The challenge was to merge toll, parking, fuel, car wash, and EV charging into one agile, customer-first digital platform.
It needed to handle real-time data across services, support seamless multi-service transactions, and adapt quickly to new functionalities. The platform also required omnichannel delivery (web, mobile, API), robust personalization, and fast time-to-market—delivering consistent, high-quality experiences across the driver journey.
The solution
A modular digital architecture was implemented, featuring a centralized API layer and real-time integration of toll, parking, fuel, car wash, and EV charging data.
Advanced analytics and automation power personalized user experiences. The platform supports omnichannel delivery via web, mobile, and APIs, and is designed for rapid rollout of new services. User-centric UX and backend agility enable responsive, future-ready deployment.
The result
Drivers now enjoy a seamless, personalized experience across all mobility services.
Real-time features like live parking status and EV charging are available instantly. Improved time-to-market enables faster launches of new functionality. The platform strengthens user loyalty, enhances service efficiency, and reinforces Bip&Drive’s strategic leadership in mobility. Its scalable architecture supports future expansions in smart transit and mobility innovations.
Technical
Highlights
Even complex projects can be summarised in clear technical terms. Key figures and distinctive features provide insight into the concrete implementation – measurable, tangible, and transparent.
- Modular architecture with API-first design
- Real-time data integration across mobility services
- Centralized analytics & automation engine
- Omnichannel UX via web, mobile, API
- Fast Time-to-Market for new services
A unified, real-time mobility platform delivers a consistent, personalized driver experience across toll, parking, fuel, car wash, and EV services. By integrating analytics and automation, the solution speeds up service delivery, enhances user loyalty, and enables future mobility innovations.
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