Energy Sistem
AI-powered Personalization for Next-Level Customer Experiences
Industry: Retail & E-Commerce
Energy Sistem is a leading Spanish provider of personal audio solutions with a strong international presence.
The company scaled its customer experience with an AI-driven personalization engine that processes user data in real time. The goal: automate product recommendations and content delivery at scale – performance-optimized, highly flexible, and fully integrated into its digital ecosystem.
Status quo
Legacy systems limited data-driven decision-making..
Energy Sistem previously relied on static, rule-based recommendation engines that couldn’t dynamically adapt to user behavior. Customer data was scattered across different systems, limiting precise analytics, real-time personalization, and automated customer interactions.
The challenge
Scalable, real-time personalization based on behavioral data.
The company needed a solution capable of continuously analyzing user behavior, delivering real-time product recommendations, and automating commercial decisions. The platform had to be modular, scalable, and seamlessly integrable into the existing IT architecture.
The solution
Implementation of an AI-driven personalization engine.
CONVOTIS developed and deployed a real-time AI-powered personalization platform. The solution combines behavioral analytics, intelligent segmentation, and dynamic catalog optimization. It processes large data sets in real time and manages automated customer journeys across all digital channels.
The result
Higher conversion rates, scalable customer journeys, and data-driven decision-making.
Energy Sistem benefits from significantly higher engagement rates, improved conversion, and the ability to orchestrate marketing and commerce strategies based on real-time behavioral data. The AI infrastructure also forms the foundation for further automation and future-proof innovation.
Technical
Highlights
Complex projects can also be summed up from a technical perspective. Key figures and specific features provide insight into the implementation – measurable, tangible, and transparent.
- Real-time AI-driven product recommendations
- Behavioral analytics and dynamic segmentation
- Automated catalog and content optimization
- Scalable personalization engine for omnichannel environments
By leveraging AI-powered real-time personalization, Energy Sistem has significantly improved conversion rates and delivers highly relevant, fully automated customer journeys – data-driven, scalable, and designed for long-term success in e-commerce.
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